Hagoos attended ITB Berlin, world’s biggest tourism fair, to promote the Basque Country as the only DMC of Donostia – San Sebastián, Gipuzkoa. The company presented its products for the MICE market and its innovations in family tourism, an area in which Hagoos is leader.

The Basque Government stressed that Germany “is a priority market” for Basque tourism interests since in recent years it has grown a 23.5%. The German tourism represents the 3% of visitors to the Basque Country with an increase over the last five years of 23.5%. Besides Germany, since this year there will be specific representation of tourist agents in France, UK, Madrid and Catalonia, as well as support in markets like the US and Benelux through external delegations of the Government.

This travel trade fair has been a very successful experience for Hagoos, meeting several German travel agencies and tour operators that showed big interest in its products. The company signed new collaboration agreements in order to increase the number of international partners selling the Basque Country as a new travel destination.